If there’s one thing that’s always gone hand-in-handwith Levi’s®:

Song and Style!

“The way you talk. That’s a style. The way you walk. That’s a style. The way you dress? That’s personal.”―Tommy Genesis

Fall 2017 Inspiration
For this season’s campaign, we headed to New Orleans to capture legendary musicians and up-and-coming artists doing what they love best: coming together to make music.

 If there’s one thing that’s always gone hand-in-hand with Levi’s®, it’s music.
New Orleans, a city alive with rhythm, originality, and heritage.
The people that are photographed and profiled are up-and-coming artists,
high-energy performers and legendary musicians.
This is a story of community through song and a passion for individual style.

 Song + Style!

Levi Strauss & Co.

Since forming in 2014, this four-piece Brooklyn-based band has opened up for notables like The Strokes and The Pixiesand become regular fixtures on the festival circuit. With her disarmingly plainspoken lyrics and charismatic stage presence, singer/songwriter Miya Folick is steadfastly building alegion of loyal fans across the world.